Chicken-crunch. Grab and munch!
Ryabchick are thin chicken filet slices with soy sauce. Air dried and crunchy.
It`s a new kind of snack Ukrainian market. It`s kinda like meat jerky, but but healthier and safe for kids. Because they use less salt and preservatives and air dry at a higher, than regular curing temperatures. Oh, did we mention they`re crunchy?
When your product does`nt fit in the categories — create a new one
Ryabchick is a viable healthy snack option for athletes and kids. But Ukrainians are used to dried meat products only as beer snacks and really miss the healthy part — it`s crunchy and satisfying without the use of frying oils, or preservatives. To cater Ryabchick to new audiences we decided to create a new snack category. And a slogan to go with it:
And with a name like Ryabchick it would be strange not to create a character. That`s why we created one.
Ryabchick complements the brand, because he conveys what the product is all about. A snack for those of us, constantly on the run, but not stressing about it.
Made by Naked in 2020
Design and Art direction: Igor Kolomiiets
Copywriting: Natasha Denysenko
English adaptations: Borys Previr
Retail Stand: 12 points agency
Ryabchick team: Yulya Kondryk, Kateryna Vaydich
Lets talk about you — hey@getnaked.design
